Willspace | Point One Percent

man smiling in black and white – Willspace – point one percent

Willspace

The most bespoke, thoughtful and ultimately meaningful fitness offering needed our help in articulating what they do and their passion for results.

Overview & Results

Through research, analysis and immersion, Point One Percent was able to pinpoint an ownable positioning from which Willspace now pivots, as well as a multi-channel media strategy targeting their core and aspirational demographics. Willspace launched its revitalized brand and website to great acclaim and interest.

muscular man with chalk smoke – Willspace – point one percent

man doing lunge in studio – Willspace – point one percent

woman weightlifting with call outs advertisement campaign – Willspace – point one percent

workout and personal training out of home ad on New York City subway – Willspace – point one percent

workout and personal training out of home ad campaign – Willspace – point one percent

instagram feed gif– Willspace – point one percent

man smiling in black and white – Willspace – point one percent

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