Harry Winston

Harry Winston

From pre-acquisition diligence to full brand re-articulation, our Harry Winston case study is truly soup to nuts.

Overview & Results

Through research and analysis, we strategically gelled the brand into a single meaningful and consistent expression. From refining all brand elements to executing a re-launch campaign, every consumer touchpoint was considered. At re-launch, the following quarter’s sales were the highest on record. This ultimately led to global expansion and sale of the brand for a considerable multiple.

anjelica Huston wearing bracelet and necklace – Harry Winston – point one percent
woman wearing diamond rings and earrings – Harry Winston – point one percent
Mena Suvari wearing diamond ring magazine spread – Harry Winston – point one percent
high-end printed collateral – Harry Winston – point one percent
large diamond ring collateral – Harry Winston – point one percent
diamond watch and diamond earring magazine spread – Harry Winston – point one percent

From insight that guided us to new articulation, through iconic execution, they were beyond a partner.

—COO, Harry Winston
chicken with diamond necklace ad spread – Harry Winston – point one percent
find jewelry ad campaign spreads – Harry Winston – point one percent
high-end packaging and collateral – Harry Winston – point one percent
Mena Suvari wearing diamond ring with man magazine spread – Harry Winston – point one percent
Credits

Photographers: Richard Avedon & Hans Gissinger
Celebrity Talent: Julie Delpy, Malgosia Bela, Anjelica Huston, Mena Suvari & Cecilia Dean

 

Previous Sirin Labs
 / 
Next Ayia Napa Marina