Point One Percent


Over the years we have been honored to work with some of the biggest and most prestigious names in the high-end world. We have consciously made sure that our clients represent multiple industries. Our goal has always been to understand the UHNW market from as many different angles as possible and identify available opportunities.

IMAX Private Theatre Case Study

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About Us

.1% may not seem like much, but to us, it’s everything.

We’re a branding, marketing and strategy consulting agency dedicated to understanding and reaching the wealthiest .1% of the population.

We specialize in:

Research Strategy Creative Business Advisory

Alexander Duckworth

President & CCO

Alexander Duckworth, President and Founder of Point One Percent, has marketed many well-known brands ranging from Microsoft and Williams-Sonoma to Ralph Lauren and Tiffany & Co. After graduating cum laude from Parsons School of Design in New York City, Alexander joined Hakuhodo in Japan as an Art Director on the Coca-Cola account. He then returned to the U.S. to work at many acclaimed agencies, such as McCann-Erickson New York and SS+K. In early 2002 Alexander started Point One Percent to focus his strategic and creative talents on a niche market — the wealthiest .1% of the population. At POP, Alexander has worked on a large variety of luxury brands including Paul Stuart, Barneys NY, Christie's, Harry Winston and The Standard. He and his family split their time between NYC and Litchfield, CT and also enjoy visiting Alexander's hometown in the U.K.

Katie Jansen

Associate Creative Director

As an experienced Creative Director, Katie's focus is on all aspects of the luxury industry with clients around the world. She has broad experience in everything from brand strategy and identity design to art direction and production and leads the design team with gusto and a smile. Prior to joining POP over a decade ago, Katie worked at the award-winning ad agency, Luquire George Andrews, in Charlotte, NC. After hours she is a budding foodie, with a palate that ranges from truffles to Twinkies.

Elijah Duckworth-Schachter

Financial Advisor

Prior to joining Point One Percent, Elijah worked for a mezzanine debt and middle market buyout fund, the private equity group of Mercer Management Consulting and Lehman Brothers. At Point One Percent, Elijah's clients have ranged from Paul Stuart to The Worth Collection and NAU to Harry Winston. Elijah is also a a partner in POP Capital. Outside of POP, Elijah is active in the investment management industry, acting as a Board Member of the Family Office Association and is a frequent speaker at industry conferences and events. Elijah is a graduate of Columbia College, Johns Hopkins School of Advanced International Studies and Columbia Business School where he was elected to the Beta Gamma Sigma honor society. He is active philanthropically and is the Secretary of the Kent School Alumni Council.


  • .1% of the population controls $24,000,000,000,000.
  • There has never been a cat that has visited POP.
  • The conference room table was originally designed as Alexander Duckworth's desk.
  • After 10 years in the exact same space the POP mail is still delivered to another floor daily.
  • POP's favorite brainstorming candy is Jacques Torres dark chocolate cornflakes.

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Career Opportunities

As a selective boutique agency, we are always on the hunt for the best possible talent. So whether you're in the creative, account management, planning, oce managerial field or looking for an internship or freelance role, we would like to hear from you. Please apply below, and send along your resume with a brief explanation of why you're interested in joining our team.

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Contact Us

Point One Percent
200 Varick Street, Suite 606, New York, NY 10014