Challenge

Cos Bar was founded in 1975 in Aspen, Colorado and became the skincare and makeup staple for vacationers and residents alike. Point One Percent was tasked with modernizing the brand's positioning and creating a cohesive, fresh aesthetic.

Solution

By conducting qualitative research, Point One Percent assessed the unique elements of the brand's heritage and cohesively crafted a meaningful, modern expression.

Results

The result is an elevated and consistent brand identity, expression and store design across all markets, which maintains the unique sense of community special to each Cos Bar location. The first full concept store will launch in 2019, followed by another 40+ locations in the next two years.