Challenge

Related, one of the largest privately held real estate development companies, engaged Point One Percent to activate multiple targeted audiences, including B2B, brokerage, consumer residential, retail, tradeshow, hotel, resort and international communities, through a range of targeted marketing strategies.

Solution

Point One Percent created an extensive range of corporate and luxury residential brand communications, portraying the sophistication, inspiration, innovation and modernity at Related’s core. Key accomplishments include: a corporate positioning and brand capabilities expression, a comprehensive and approachable residential campaign and custom high-end identities and collateral suites for lifestyle residential properties.

Results

The award-winning corporate redesign represented confidence and quality, and today more than ever, Related is touted as a marquee development and lifestyle brand that is continually expanding around the world.