Sirin Labs | Point One Percent

Sirin Labs

With an offering uniquely conceived for UHNWIs, Sirin Labs required all of our services.

Overview & Results

Initially we named the parent company, Sirin Labs. We then shifted focus to their first offering, Solarin, a secure mobile phone catering to the needs of UHNWIs. Through in-depth qualitative research, we strategically identified the positioning to serve as the brand’s foundation. This led to creating the full brand identity — product shots, printed collateral pieces, packaging design, and flagship store and launch campaign environmental design.

black Solarin phones with special effects – Sirin Labs – point one percent

back face of Solarin smartphone – Sirin Labs – point one percent

Sirin Labs website design – Sirin Labs – point one percent

brochure design plexi glass cover – Sirin Labs – point one percent

brochure spread – Sirin Labs – point one percent

What they brought to the table was far greater than just branding.

—CEO & Co-Founder, SirinLabs

Solarin full high-end packaging with green plexiglass – Sirin Labs – point one percent

Solarin full high-end packaging with green plexiglass opening – Sirin Labs – point one percent

Solarin full high-end packaging with green plexiglass inner box – Sirin Labs – point one percent

store exterior design in London – Sirin Labs – point one percent

Sirin Labs customer journey for environmental design – Sirin Labs – point one percent

High-end tech store interior design – Sirin Labs – point one percent

Solarin cellphones on display shelves – Sirin Labs – point one percent

Credits

Photographer: Craig Cutler
Web Partners: Block Level & Media Monks
Store Build: Elemental London
Celebrity Talent: Tom Hardy, Sarah Sampiao, Irina Shayk
Unbox Therapy Review: Lewis Hilsenteger