Erno Laszlo

Erno Laszlo

A storied Manhattan beauty brand needed to reimagine its luxury and find a relevant voice in an extremely cluttered market.

Overview & Results

Point One Percent unlocked compelling behavioral insights from the aspirational target audience, leading to a new, crisply articulated brand positioning and tone of voice. We then rolled out every touchpoint—web, retail environment, brand partnerships, marketing collateral, seasonal advertising campaigns and social media. This led to a highly successful re-launch and, ultimately the selling of the brand.

White and black soap splashed with water – Erno Laszlo – Point one percent
Bar of yellow soap with stream of oil – Erno Laszlo – Point one percent
Jar of lotion and oil pouring around it – Erno Laszlo – Point one percent
colorful arrangement of soaps and oils – Erno Laszlo – Point one percent
Pink soap and oil stacked on blocks – Erno Laszlo – Point one percent
Blue soap and oil stacked on blocks – Erno Laszlo – Point one percent
white soap and oil stacked on blocks – Erno Laszlo – Point one percent
black and white soap and oil – Erno Laszlo – Point one percent
beauty instagram feed gif – Erno Laszlo – Point one percent
double cleanse ad campaign in magazine – Erno Laszlo – Point one percent

Delivered one of our most engaging product
launches in recent years.

—CMO, Erno Lazslo New York
concern based beauty packaging design – Erno Laszlo – Point one percent
concern based beauty packaging design with product images – Erno Laszlo – Point one percent
institute collateral with foil stamp – Erno Laszlo – Point one percent
institute collateral with foil stamp and gold foil edge – Erno Laszlo – Point one percent
institute collateral with foil stamp and gold foil edge – Erno Laszlo – Point one percent
beauty store Display of soaps and oils – Erno Laszlo – Point One Percent
exterior window with gradient light scrims – Erno Laszlo – Point One Percent
artistic Stream of water – Erno Laszlo – Point one percent
Credits

Photographers: Craig Cuter, Travis Rathbone, John Lawton & Derek Wood
Video Production: Cvlt Productions & Derby Content
Environmental Partners: Amy Gavin & Yawn Moon

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