Hudson Yards, the largest private real estate development in the U.S., officially opened to the public in the beginning of 2019 on Manhattan's westside. This historic development transformed New York City’s skyline, creating a vibrant new neighborhood and the home to renowned global brands. Point One Percent crafted the perfect tone and created beautiful designs, which was applied to all OOH signage throughout the development to communicate the grand opening, create buzz and excitement, attract customers, dive sales and direct foot traffic.