Purity Vodka | Point One Percent

stacked glass pattern – Purity Vodka – point one percent

Purity Vodka

Purity Vodka has a unique quality message that needed to be conveyed by breaking away from the commodity stereotype that surrounds vodka.

Overview & Results

Faced with the challenge of a modest budget, Point One Percent launched an in-depth digital media program for Purity Vodka, spearheaded by activating their social presence to reach the target audience. Through the development of experiential and online marketing initiatives, with emphasis on establishing the brand’s legitimacy, Point One Percent generated brand awareness, communicated the Purity Vodka story and mobilized Purity’s fan base.

glass bottle of vodka magazine spread – Purity Vodka – point one percent

glass bottle of vodka magazine spread – Purity Vodka – point one percent

Point One Percent opened us up to the US market
with insight and elegance.

—Master Distiller, Purity Vodka

vodka event cocktail menu – Purity Vodka – point one percent

bartender pouring cocktail in black and white – Purity Vodka – point one percent

vodka in ice bucket – Purity Vodka – point one percent

assortment of flutes and bottle of vodka – Purity Vodka – point one percent

valentine’s day gifts vodka chocolate – Purity Vodka – point one percent

valentine’s day gifts vodka chocolate – Purity Vodka – point one percent

stacked glass pattern – Purity Vodka – point one percent

Credits

Photographers: Kenji Aoki & Travis Commeau
Chocolatier: Kee's Chocolates

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