New & Lingwood

New & Lingwood

As a classic menswear provider, New & Lingwood was overdue for a rebrand. This included a complete e-commerce reboot and global growth strategy.

Overview & Results

With multiple consistency issues, including tone of voice, New & Lingwood was in dire need of a rebrand. Through qualitative research, Point One Percent identified a relevant, engaging brand tenor and applied it across multiple platforms, including a sleek new website. This led to significant expansion in the U.S. and consistent double-digit growth online.

New & Lingwood logo before and after – New & Lockwood – point one percent
brand board – New & Lingwood – point one percent
man in suit sitting on table with skull and cross bone socks print ad campaign – New & Lingwood – point one percent
fashion instagram gif – New & Lingwood – point one percent
man in pink and black striped suit jacket next to pool – New & Lingwood – point one percent
brown leather loafers with purple skull and cross bone socks – New & Lingwood – point one percent
fashion man in gray suit wearing skull and cross bone socks – New & Lingwood – point one percent
man in silk red dressing gown on tan couch – New & Lingwood – point one percent
man in velvet blue suit – New & Lingwood – point one percent

Unbelievable energy, insight and creativity.

—CEO, New & Lingwood
store interior with display shelves of high-end men’s shirts and ties – New & Lingwood – point one percent
stairwell of art of retail store – New & Lingwood – point one percent
display shelves of high-end men’s loafers and shoes – New & Lingwood – point one percent
peacock pattern packaging and green hat – New & Lingwood – point one percent
box of fine socks – New & Lingwood – point one percent
red hat with skull and cross bones on packaging box – New & Lingwood – point one percent
blue and red peacock pattern – New & Lingwood – point one percent
Credits

Photographer: Jon Gorrigan

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