Flexjet | Point One Percent

Black and white private plane over water – Flexjet – Point one percent

Flexjet

In a category initially dominated by a competitor, Flexjet needed to establish a relevant tone to express their offering and engage their target client.

Overview & Results

Through thinly sliced market analysis, determining the exact target audience, and in-depth qualitative research, Point One Percent was able to create tailored marketing initiatives to resonate deeply with said audience. Initial heavy lifting led to exceptional ROI.

tale of plane and side of building private jet ad campaign in magazine – Flexjet – point one percent

Hermes tie box with custom tie– Flexjet – Point one percent

Hermes tie tying steps and guide – Easyjet – Point one percent

Hermes custom Tie and box – Flexjet – Point one percent

Their true 360˚ view of the luxury market
was what we needed

—Marketing Executive, Flexjet

embossed collateral and luggage tag and notebooks – Flexjet – point one percent

embossed collateral and luggage tag and notebooks – Flexjet – point one percent

rewards card and information – Flexjet – point one percent

Black and white private plane over water – Flexjet – Point one percent

Credits

Custom Tie Design: Hermès

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