Savills

Savills

Straddling a vast portfolio of offerings, Savills tapped our connection to HNWIs to keep its voice fresh and relevant.

Overview & Results

Through in-depth qualitative research with our HNWI panel, Point One Percent created a distinctive corporate articulation for the top tier of Savills, manifested through an advertising campaign. We applied this tonality to one of their most prized individual residential sales. With a target audience of fewer than 20, we customized the offering to potential buyers through an interactive, encrypted app and a collection of high-end marketing materials. 

ad campaign in magazine with white leather couch and suit jacket on chair – Savills – point one percent
ad campaign in magazine with riding boots – Savills – point one percent

We finally found an agency that can communicate to the top tier of our client base.

Marketing Executive, Savills
benham park logo – Savills – point one percent
benham park timeline – Savills – point one percent
benham park mansion at dawn – Savills – point one percent
benham park mansion in daylight – Savills – point one percent
benham park mansion fountain – Savills – point one percent
benham park mansion map illustration – Savills – point one percent
benham park leather collateral – Savills – point one percent
embossed benham park logo – Savills – point one percent
leather benham park custom ipad case – Savills – point one percent
mansion on a lake at dusk – Savills – point one percent